Marketing in the ART field
The Cultural sector participates a lot to the economic growth in Europe. According to the EUROSTAT data, in 2019, 7,4 million people in the EU-27 were employed in the cultural sector (3.7 % of the total employment).
The majority of artists want their artistic and creative process can be their full-time job. Despite that, it is not easy at all. Artists often miss some crucial skills to promote themselves (such as public relations, marketing plans, social media management, etc.).
In the European Union are more than 2 million artists, and becoming successful is very much like a lottery.
Young Artists Empowerment (YAE) has been funded to provide young artists with some marketing Knowledge & Skills specific for the Art Sector. Its final aim is to support them in exploiting their opportunities.
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